The Dictionary of Obscure Sorrows was created by John Koenig and began as a website and YouTube channel, wherein he coined and defined neologisms for emotions that did not have a descriptive term. Now a New York Times best-selling dictionary, it includes over 300 pages of entries — each with their own paragraph-length description. This series of videos serves as our own brief exploration of each neologism.

A Few Fleeting Moments serves as the accompanying visional representation of our first ever apparel drop of the same name. Meant to be a collection that celebrates the haphazardness of life. Good or bad, every moment is fleeting, yet we tend to dwell more on the bad. We hope this serves as a reminder to stop and enjoy each brief moment of happiness.